We first discovered the delicious Sarah Jayne Whiteley modeling for GodsGirls. Known to many as S-j, our friend from the UK has been featured in several publications and magazine covers since then. Recently adding designer and musician to her resume, she’s on a mission for world domination. We caught up with S-j to talk shop about tattoos, her Built for Sin clothing line, and the fine art of masturbation.

We want our US readers to get to know you better so we’re going to start off with the standard question… tell us how you got your start in modeling?

I first tried my hand at modeling for my ex-boyfriend’s company, and then also my own. I realized that I was getting a good reception to the photos so, I wanted to pursue it some more. I’ve always just been myself in the pictures and it seems to work for me.

We first spotted you as a model for GodsGirls. What other modeling work have you done since?

I joined GodsGirls.com as one of the first UK models and it has since grown into a massive family full of girls. I have made some of my best friends from that site! I then got approached by tattoo magazines and Bizarre Magazine and its kept going from there really. Modeling for me is another creative outlet. I love to try new things and wear things that I wouldn’t normally wear. Pushing my boundaries is all in the fun of it. Running around in heels and underwear is pretty much what I do at home anyway… either that or in band shirts! Obviously, I’m always going to rep my own clothes, which I constantly do. Last year, I worked with UK graffiti artist Insa for an Australian street wear magazine called Acclaim. We did a Latino / chola / gangster inspired shoot with rubber for Insa’s collaboration with House of Bias rubber makers. I am in talks with him to work together again for one of my own projects this summer. If it all works out, it will be huge!

The UK tabloids can be quite vicious. What’s the most scandalous thing they’ve written about you?

I’ve usually had pretty good press. The only thing that has bummed me about the press is that they always print things wrong about me. No surprises there! Haha, that’s the media for you… things like I’m from the wrong place or that I’m dating someone when in fact I’ve only ever had one boyfriend or that I got my first tattoo at 10 years old!!

What’s the most scandalous thing you’ve done that’s nobody’s written about?

Well, this would be writing about it! So, I’m afraid I can’t tell you that. I gotta keep some secrets now I haven’t I!? I suppose I am most scandalous sexually. I will leave it at that!!

We’ll have to use our imagination on that one. You’ve recently had a break up with Oliver Sykes - lead singer of death core band Bring Me the Horizon. Any other rockstars knocking on your door at the moment?

Hmm… Now that’s a question! There is no one for me right now. I tend to fall for rock star types. All tattoos, accents, bands and hair. I’m not really looking to get into something serious again yet and I am very picky! I guess I’m enjoying being single. I like to do my own business. Oh, and I’ve got that masturbation thing down to a fine art.

Wow, you just put an image in my head. Let me have another minute to dwell on that…. Okay, I just stored that thought in a permanent hardrive in my brain. Well then, I think it would take a very confident man to be able to hold your hand in public being the strong ambitious sexual creature you are. Do you find it challenging to find a good bloke who is comfortable with you being a sex symbol as well as an entrepreneur?

Well, I often get asked out on dates, but I never usually take them up on their offer. I figure when I want someone, I will go and get them myself. I’ve been asked on dates by a weird selection of people in fact. People who I really wouldn’t expect to be their type. Clean cut and kinda good looking gentlemen.

When you first decided to pose nude did you find it liberating or nerve racking?

Haha. Well, I found the experience to be both of those feelings. But, it’s such a great thing to do. One day I’m going to be older and I won’t want to do it then. I love being naked and living my life to the fullest. Besides, it’s the only way you can see all of my tattoos. It’s really liberating to show your body in a sexual way… and, I LOVE to shock people.

Well, we love that you love to be naked. Works for us. Name some of your favorite photographers to work with and why?

I like everyone that I’ve worked with so far. My favourite probably being Steve Neaves who shot my Bizarre Magazine spread and Kevin Mason from DarkDaze as they have been the biggest scale sets I have been involved in. With Steve, he stuck me underneath a rain machine for six hours, wetting a latex costume and roller skates while fighting with another girl. I love over the top photos full of colour and very in your face. David LaChapelle is my favourite photographer so anyone with his enthusiasm for colour and life in their photos will make my grade.

We’ve interviewed a few models with larger than life personas who also exude sexuality out of their pores. We feel you’re definitely one. Many of them say they’re the total opposite in bed and more reserved and shy. I don’t think your this person right?

Well, firstly thank you for saying so. I like to be in control. I’ve definitely grown into my sexuality over the last couple of years. I know what I like, want and what I need. I’m scared of becoming a nympho. I could see that happening.

If you do become a nympho, we’ll be more scared for the person on the receiving end. Lucky bastard. Let’s talk about your awesome chest… tattoo that is. Who did the work?

Haha, thank you! Yeah its one of my favourite pieces. Probably the most striking as it’s on my chest. My artist was my buddy Xam. He works at Frith Street Tattoo in London’s Soho. It was exactly what I wanted… all custom for me of course. It’s a great shop and Xam has done most of my recent work on my arm. We’re working on a sleeve this year but in pieces. The work on it so far has been amazing. The last bit we did was a sexy blonde on my underarm. I like blondes! He also did the garter belt on my thigh.

Our favourite tattoo is the skull gazing into the eyes of the girl on your ribcage. Talk about the design and the artist behind the work.

My tattoo artist for this piece was a tattoo artist in the U.K called Diego. It was my second piece ever. It’s about loving someone forever even after death. I still believe that true love can happen even though I haven’t found it. But, it’s also for my family and friends.

Any tattoo artists that you’d like to collaborate with in the future?

I’ve always been a fan of traveling to visit my favourite artists and tattoo shops. As I did so most recently in Paris with the hottie, Laura Satana. There are a load of artists I like and want to get tattooed by. Chad Koeplinger who is moving over here soon is one. He recently did a design for my company. Mister Cartoon in L.A, Kat Von D (as I respect her a lot)… the list is endless! I always try to get tattoos in the places that I visit. A lot of my tattoos are like passport stamps.

You also design a clothing line called Built for Sin Apparel. Tell us the concept behind the line.

Well, I started designing shirts for my band a few years ago and just sold them on my MySpace page. I sold out straight away. So, I figured it worked and designed some more stuff. Things continued to be selling well so then, came the birth of Built For Sin. I try to cater to a lot of different people. My clothing is inspired by the music, street, and tattoo cultures. I still get a buzz whenever I see people wearing my stuff.

Let’s talk about your band and your music.

Well, I’ve been playing the drums since I was 12. It’s a hobby for me. I love to play! Its so much fun. I have my brother and three other dudes in my band and we all just drink and rock out and have fun. I also sing and have been trying to record some bits to release on MySpace. This will hopefully progress further this year. I have a feeling it will be a busy year for me.

Any plans on moving to the US?

No plans to move as of yet. I have most of my best friends over here, but saying that, I also have friends all over the States including my delicious best friend Charity (pictured with me in the topless shoots). So, I am definitely coming over this year. I’m planning LA, Vegas, and New York City. I wanna party, meet some fans, do some shoots and get tattooed!

We’ll definitely give us a heads up when you come to this way. We’d love to shoot you. Tell us what’s ahead in 09 for S-J.

Well, I am opening my DOT.COM where you will be able to buy signed prints, posters, and magazines as well as pay to view more exclusive pictures. I will also be traveling to the U.S and Canada for general debauchery! And, last but not least… World domination. I want everyone to know my name. Feel free to contact me on my MySpace page. I try to reply to everyone.

We’re big fans and already aboard your world domination train. Everyone else, buy your fucking tickets now and hop on. We have a feeling that seats will be filling up fast.

Taste it:
www.builtforsin.co.uk
www.myspace.com/builtforsin
www.myspace.com/officialsjwhiteley
www.modelmayhem.com/sjwhiteley